Archive for March, 2010

Sustainable Business and Global Innovation Networks

Have you ever noticed how world of business increasingly depends on concepts such as Business Clustering (geographically grouped businesses that work together to provide functions that one business alone can’t) as well as the growth of Global Innovation Networks (GIN – businesses that connect together globally to provide innovative products more efficiently by utilizing the local strengths and unique competative qualities of each country and market). Both trends continue in spite of the fact that, particularly from a GIN perspective and especially in weak economies, there is a continuous outcry to stop outsourcing and create jobs locally.

Have you ever noticed how much the structure of Business Clustering and Global Innovation Networks resemble the formation of neural nets in the brain? Just as there is a certain randomness in the brain’s learning process where dendrites create random spikes to other neural paths, some of which survive and other of which don’t, businesses create collaborative ventures and, likewise, some of these serve the needs of the market and others don’t. Just as the brain has compartmentalized functions and specific neurons that play different roles in the functioning of the brain, businesses have specific roles which they play and each cluster serves a different market segment.

So what does this similarity teach business leaders about the creation of Sustainable Businesses?

» Continue reading “Sustainable Business and Global Innovation Networks”

Comments off